What is Salesforce?
Salesforce.com was co founded by Mark Benioff to provide customer relationship management (CRM) software delivered entirely over the internet (Cloud computing). Customers would no longer need to purchase servers with infrastructure and install software. All they would need is internet connection and a web browser. Salesforce was founded in 1999. Salesforce started as a CRM company and evolved into much more over time. What is CRM? CRM is a model used to manage organization’s interactions. – Phone calls – Emails – Meeting – Social Media With customers and prospects pertaining to – Sales – Marketing – Support Goals of CRM – Increasing Sales revenue – Increase visibility between departments – Decrease operating costs – Streamline business process CRM is a major component of sales force platform. Following image describes what is Sales force? Above image provides description about Salesforce. Addition to the “CRM” Salesforce provides ability to provide Custom applications and also AppExch...